AI-powered fireplace design & selection platform.
Configurator sessions convert to quotes at 40% higher rate vs. static catalog.
Average time from product interest to signed quote reduced significantly.
Customers designing and purchasing without sales team involvement.
Customers who can't visualize don't buy. Static swatches and catalog PDFs leave them uncertain. The visual architect lets them see exactly what they're buying — before they leave the room.
Mindfire Visual Architect is composed from ConTech Production Library — 150+ pre-built modules deployed in 2–6 weeks. The 12 below are the ones doing the work on this demo.
The visual architect collapses 3–7 days of rendering cycles into under 10 minutes — in the same room as the customer.
Customer picks model, dimensions, finish, and accessories with a real-time preview at scale. CAD-like manipulation in the browser — no plugin, no install, no design team in the loop. Every option, warranty add-on, and reinforced-glass upgrade is exposed contextually as the configuration evolves.
Upload a photo of the actual room; the AR view places the configured product exactly where it will live. Removes the spatial guesswork that kills showroom deals — customers see how their fireplace, surround, or hearth fits the existing interior before committing.
Live ERP pricing assembles a branded PDF with the 3D render, BOM, lead time, and detailed pricing breakdown. Warranty packages and accessory upsells included automatically based on the configured model — and the order flows directly into your system on accept.
Every configuration session in your Mindfire portal is a platform data point — what customers chose, what they compared, and what they bought. Aggregated across thousands of sessions, this is a defensible data moat: product preference intelligence that feeds into roadmap decisions and justifies a premium multiple at exit.
With the 3D product configurator, we saw a shift in 90% of orders — people are designing their own products and buying them online in real time. Customers can literally purchase our product without any communication with our sales team.
Fireplace and hearth product retailers lose sales because customers cannot visualize how a product will look in their actual space before committing to purchase. Showroom visits require travel, showroom inventory is limited, and 2D photos do not convey scale or finish quality. Mindfire Visual Architect puts a full 3D configurator in the browser — customers explore every model, finish, surround, and accessory combination, see live pricing update as they configure, and view the product placed in their own room via AR before the order is placed. This reduces returns, shortens sales cycles, and increases average order value through confident upsells.
Mindfire connects to dealer management systems and e-commerce platforms via REST API. Configured products export directly as structured orders with SKU-level BOM, eliminating manual re-entry at the point of sale. For Shopify and WooCommerce, a native plugin handles cart injection — the customer's configured product lands in checkout as a line-item bundle. For enterprise ERP systems, the API posts the full BOM and pricing breakdown into the order management workflow. Custom CAD export (DXF/DWG) is available for dealers who need to pass specifications to installers.
For a standard product line of up to 20 fireplace models, implementation takes 3–5 weeks. Week one is 3D asset preparation — either adapting manufacturer CAD files or building from reference photos. Weeks two and three cover configuration logic (finish options, dimensions, accessory compatibility rules) and pricing matrix integration. Week four is dealer UAT and mobile/AR testing. Week five is go-live and sales team training. Larger catalogs (50+ models) or multi-brand deployments scale linearly. No rebuild is needed when adding new models — assets are uploaded through an admin panel.
Mindfire needs product data in three forms: (1) 3D model files (CAD, OBJ, or GLTF) or high-resolution reference photography for AI-assisted 3D reconstruction, (2) a complete options matrix — every finish, size, and accessory combination with compatibility rules, and (3) your current pricing table including any dealer-tier or volume discount logic. If 3D files are not available from the manufacturer, the MindPal team can reconstruct them from photos with a typical 5–7 day turnaround per model family.
Retailers deploying 3D configurators with AR typically see 25–40% increase in online conversion rates for high-consideration products, 15–20% increase in average order value from accessory upsells made visible in the configurator, and 30–50% reduction in product return rates due to more informed purchase decisions. Sales teams report shorter "consideration cycles" — customers who configure in 3D make decisions 2–3 visits earlier than those relying on showroom or catalog browsing alone.
End customers use the configurator in self-service mode on the dealer's website or showroom kiosk, exploring options before or instead of a sales conversation. Showroom sales associates use it as a consultative tool — walking the customer through configuration on a tablet, building the exact product live during the sales conversation. Marketing teams use it for product photography replacement — exporting photorealistic renders from configured 3D models for catalogs and ads. Product managers use the configuration analytics to understand which combinations customers explore most.
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